I’m about to put together the first of the Arts Analytics email newsletters, looking forward to sending that out to everyone very soon. In the meantime though, when you sign up to that list there’s an optional question asking: What would you like me to cover? I figured

In my earlier post about arts organisations spending their PPC budget on brand keywords I said there was good evidence to show it was a smart move. However, I also said that assumptions should be tested and there might be reasons for not doing it. To give one reason: High

Links to your site from other websites (what we call backlinks) are a good thing. It’s not just that people might click on them and come to your site. The more backlinks you have, the more chance people will find your website when using search engines. If you’re

I’ve not seen the show before but I liked Portlandia’s take on conceptual art: And who controls the global monopoly on those little cards? Arts / digital links Watershed in Bristol are ditching their monthly print brochure in favour of their website, email lists and social media, saying “we

Generally speaking, bigger websites are better. A large website means more pages to be picked up by search engines and presented in organic search results, hopefully resulting in more traffic. Of course, if care isn’t taken to produce and organise content effectively, larger websites can become unwieldy, sprawling and

I’m in the video above, but I’m not posting it for purely narcissistic reasons (after all, I have a fair claim to be the least awesome person in it). I noticed that it was posted on the YouTube channel of the band Hadouken. Then I saw this on

For the second post in my Arts Analytics series I wondered how many of my group of 100 arts organisations are using Google AdWords. I’m sure you’ll come across AdWords before. You create adverts and choose keywords. When people search on Google using one of your keywords, the

This is the first post in the Arts Analytics series and, to kick things off, I thought I’d start with something straightforward – mobile websites. I’ll cover things in this series of posts that are less clear cut, but this one really is a no-brainer. More and more people

I’m starting a new series of posts that that I’m calling Arts Analytics. I’ve chosen a group of 100 arts organisations and, on a regular basis, I’m going to use various digital metrics to see how those organisations compare against each other. For instance: * What percentage