Arts organisations are increasingly producing (or being pushed by funders to produce) more and more professional video content. For the next post in the Arts Analytics series I’m looking at how some of the larger funded organisations are using YouTube. Findings * I found YouTube channels for 97 of the

Photo by Pete Prodoehl. Easily the best thing I read over the past month was Megan Gardner’s article for The Atlantic, A Brief History of Applause, the ‘Big Data’ of the Ancient World. It’s all quite interesting stuff but the reframing of social sharing is very neatly done.

I’m about to put together the first of the Arts Analytics email newsletters, looking forward to sending that out to everyone very soon. In the meantime though, when you sign up to that list there’s an optional question asking: What would you like me to cover? I figured

In my earlier post about arts organisations spending their PPC budget on brand keywords I said there was good evidence to show it was a smart move. However, I also said that assumptions should be tested and there might be reasons for not doing it. To give one reason: High

Links to your site from other websites (what we call backlinks) are a good thing. It’s not just that people might click on them and come to your site. The more backlinks you have, the more chance people will find your website when using search engines. If you’re

I’ve not seen the show before but I liked Portlandia’s take on conceptual art: And who controls the global monopoly on those little cards? Arts / digital links Watershed in Bristol are ditching their monthly print brochure in favour of their website, email lists and social media, saying “we

Generally speaking, bigger websites are better. A large website means more pages to be picked up by search engines and presented in organic search results, hopefully resulting in more traffic. Of course, if care isn’t taken to produce and organise content effectively, larger websites can become unwieldy, sprawling and

I’m in the video above, but I’m not posting it for purely narcissistic reasons (after all, I have a fair claim to be the least awesome person in it). I noticed that it was posted on the YouTube channel of the band Hadouken. Then I saw this on

For the second post in my Arts Analytics series I wondered how many of my group of 100 arts organisations are using Google AdWords. I’m sure you’ll come across AdWords before. You create adverts and choose keywords. When people search on Google using one of your keywords, the

This is the first post in the Arts Analytics series and, to kick things off, I thought I’d start with something straightforward – mobile websites. I’ll cover things in this series of posts that are less clear cut, but this one really is a no-brainer. More and more people