Chris Unitt

Improving the digital metrics Arts Council England collects from funded organisations

I’ve complained before about the digital metrics that Arts Council England collects as part of the annual review. However, I’m aware that that’s not particularly constructive. What I should do is explain why I think the metrics are useless and provide some sort of solution. In fact,

Arts Analytics: Tracking Technology

For this Arts Analytics post I wanted to see what sorts of tracking technology arts organisations are putting on their sites. Don’t worry it’s not going to get too technical, but this post should provide a decent jumping off point if you’re new to this sort of

Arts Analytics: which arts organisations are on Instagram?

Instagram has taken off like crazy, built by a small team and acquired by Facebook for big bucks. It’s also a platform that ticks the boxes of a few very prominent trends – mobile-first, visual-led and driven by the creativity of its users. For this post in the

Thoughts on posters - accents and kerning

I was staring at posters on the Tube earlier today and a couple of them made me think. I didn’t take pics but you’ll get the gist from these screenshots. Here’s the first one. I was idly wondering whether that accent in ‘Coppélia’ has any affect on

Doing better next time round

Last week I put out a report based on a survey of arts organisations, having asked them what effect changes to Facebook have had on their respective Facebook Pages. You can download it from the One Further website. I was pretty pleased with how it went. Within a pretty short

Contribute to this survey about Facebook for arts and culture marketers

I’m running a survey about how arts and culture organisations are using Facebook. The main things I want to find out are: * whether organisations have noticed any effect from changes Facebook has made * what they’re planning to do in the future The resulting report should make for interesting

Arts Analytics: Accessibility

On 15 May 2014 it was Global Accessibility Awareness Day: The purpose of the day is to get people talking, thinking and learning about digital (web, software, mobile, etc.) accessibility and users with different disabilities. I’ve only just become aware of this (better late than never) so thought it

A bit of BFI Player feedback

A couple of days ago, while thinking about the whole ‘MCN for the arts‘ thing that I mentioned in the last post, I popped over to BFI Player to see what’s happening with that. There was a survey and, having 5 mins to spare and being a civic-minded

Agile commissioning and the arts

Last week I knocked together a search engine for UK arts organisations. Why did you do that, Chris? Honestly? It was partly for a joke and partly because it was easy enough to do. It started with posting the news that Arts Council England are commissioning a £1.8m ‘Multi-

Announcing One Further

Last week I announced the launch of One Further. One Further is a digital consultancy and it’s where I’ll be earning my keep from now on. I’m planning to keep working within the arts and culture sector (although not exclusively), mostly around: * Content: strategy, planning and production