Chris Unitt (Page 17)

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Selling the wrapper

The other week, James Whatley tweeted this (with thanks to Ben Edwards for pointing me towards the right tweet): #insightfb Interesting stat-based conundrum – Channel 4 on Facebook: 20k fans. E4 on Facebook: 80k fans. Inbetweeners on Facebook: 4m fans Here are those stats today, with links for you to see

An award nomination

This is a quick plug for some good news. The agency I work for has been nominated for a British Interactive Marketing Award. We’re in the Arts & Culture category along with Blast Theory, the BBC and RoomFive – tough competition then, but also good company to be keeping. The

Taking Part 2011/12 Quarter 1 - Digital Participation

The Taking Part Survey collects data about engagement and non-engagement in culture, leisure and sport in England and has been going for about six years now. The latest results have just been released and, flicking through (yep, I read these things so you don’t have to), I was struck

Links for 3 October 2011

I read an awful lot online and have a few places where I stash notable things – Instapaper, Delicious, Google Reader starred items, YouTube favourites and a particularly link-heavy Twitter account (not my personal one). Once a month I’m going to pull out some of those items and link to

PR spam on Twitter - it could be smart (but it's probably not)

Look at this mess. There’s been a rash of this stuff lately. It irritates me in a way that’s hard to explain but usually I ignore it – we were all new to this stuff once upon a time. Thing is, not only is this cack-handed and lazy but,

SEO for arts and culture organisations

I keep going back to that Culture24 report, ‘How to evaluate online success’. There’s quite a bit in there to digest and a few threads that I think are worth teasing out – it’s probably going to be good for a couple more blog posts at least. Anyway, I

Trailers in the theatre

When you go to the theatre why don’t you see trailers? This question’s been bugging me for a few weeks now. After all, when was the last time you went to the cinema and didn’t see trailers? Why the difference? In both cases you’ve got a

Culture24 Report: How to evaluate online success

Culture24 have published the findings of an Action Research Project, with the final report titled ‘Let’s Get Real: How to evaluate online success‘ (PDF download). It’s good, and well worth a read. Having instigated the project, they coordinated efforts between 17 cultural organisations, with the aim being: to

Twespians - Theatre PR: Are we doing all we can?

On Monday, the top room of The Old Crown was the venue for Twespians* a regular get-together for those working in and around theatre PR. It was my first time there and, from what I could make out, there were in-house PR folks, specialist theatre PR people and a fair

Waste of time and effort?

A couple of interesting tweets from Roger Tomlinson regarding the ACE/NESTA Digital R&D fund. He noted that 459 applications were received, asking for in excess of £28.5m. The fund has just £500,000 to distribute to roughly 10 projects. Roger asks whether this establishes a need.

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Chris Unitt

Arts, culture, digital

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